The "better-for-you" (BFY) beverage market is exploding. Consumers are demanding more from their coffee and tea – more functionality, more health benefits, and more transparency. Are you ready to meet the challenge?

Westrock Coffee's Q1 Insights Report provides a comprehensive analysis of the latest trends, consumer preferences, and emerging opportunities in the BFY coffee and tea space. This isn't just a collection of data; it's a roadmap for innovation and growth.

Download the FREE report and you'll discover:

• The Shifting Definition of "Healthy": Go beyond low-calorie and low-sugar. Learn what consumers really want from their functional beverages, including specific ingredient preferences and desired health outcomes.
• The Rise of Functional Ingredients: Explore the science and consumer data behind adaptogens (Ashwagandha, Rhodiola), functional mushrooms (Lion's Mane, Chaga), nootropics (L-Theanine), prebiotics/probiotics, and more.
• The Power of Personalization: Understand how to leverage technology and data to create customized beverage experiences that cater to individual wellness needs.
• Hybrid Beverages and New Occasions: Discover how category lines are blurring, and how to create innovative products that meet diverse consumer needs throughout the day.
• Sustainability and Transparency Imperatives: Learn why ethical sourcing, sustainable packaging, and ingredient traceability are no longer optional – they're essential for building trust and brand loyalty.
• Innovative Delivery Formats: Explore the future of convenience, from concentrates and dissolvable tablets to functional "boosters" and subscription services.
• The Gut-Brain Axis: Get ahead of the curve on the growing focus of the connection between gut health and mental well-being.
• [BONUS] Exclusive 12-Part Email Series: Get even more in-depth insights delivered directly to your inbox. We'll break down key sections of the report, providing actionable strategies and expert commentary you won't find anywhere else. This is a free masterclass in BFY beverage innovation.