In the competitive c-store landscape, speed and proximity create your foundation. But true growth comes from deepening your share of the consumer's wallet on each visit. This Q2 report reveals the powerful, and often underestimated, role that coffee plays in driving not just traffic, but higher-margin, incremental sales.

Download the FREE report and you'll discover:

• The #1 C-Store Traffic Driver: Learn which product category is the most common reason for a consumer visit, outperforming both snacks and even fuel.
  
• Key Consumer Motivations: Understand the top reasons shoppers choose c-stores for coffee—like proximity and speed —and where competitors still hold an edge on quality and variety.
  
• The Power of Customization: See how offering customizable flavors and varied roast levels can drive purchases, and why a majority of consumers are willing to pay more for these options.
• The High-Value Shopper: Identify the younger consumer demographic that has the highest average check size and learn what they value most in a coffee experience.
  
• The Role of Routine and Impulse: Explore how coffee purchases are driven by both daily habits and spontaneous cravings , creating unique opportunities for daypart merchandising.
• The Opportunity in Specialty Coffee: Get ahead of the curve by learning about consumer interest in specialty drinks with added nutritional or energy benefits.